With traditional higher education markets surpassing their peak in domestic student enrollment, library budgets and demand for research content, the industry continues to look to the developing world for growth. While the BRIC markets have dominated much of the media focus on emerging nations in recent years, for academia at least three of these—Brazil, India and China—are certainly important but they are not the end of the story. Recent data on the global origins of new scholarly publications, sources of institutions and users accessing content, and sites for overseas campuses of Western universities, yield some interesting new insights for publishers, vendors and librarians.
Bringing together a panel featuring a publisher expanding into new markets, a librarian with an international campus and a scholarly platform provider, this panel will explore the latest hot markets for the higher education and research communities and how to serve these diverse constituencies around the world. Based on data from institutional registrations and new content on the ingentaconnect research portal of 10,000 publications from 250 publishers worldwide, the session will reveal the geographic breakdown and recent trends of libraries accessing the service, site traffic and sources of new content. We will discuss what this means for publishers looking to break into these regions and describe some specific sales and marketing journeys abroad. Finally, we will overlay the library perspective on how to manage information resources across institutions with increasingly global reach and international branch campuses.
The panel will address such questions as: where are the fastest growing sources of traffic to digital content? What are publishers doing to identify opportunities and break into new regions? And what does it take to serve a globalized library? Attendees can expect to hear real data, test their assumptions about the world economy and delve into new adventures in Latin America, Asia and the Middle East.