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Friday, November 7 • 3:15pm - 4:00pm
You've Licensed It. Now What?

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Just building the collection doesn't mean that the patrons will come. This session will look at strategies for building usage of the great content that you have licensed. The session includes presentations on how leading libraries build awareness of their collections, as well as a look at vendor-supported efforts to help librarians promote and market content to faculty and students. The session will include an assessment of a campaign to leverage social media and micro-marketing to spur awareness and usage. The presentation will focus on promoting media collections.

avatar for Jim Davis

Jim Davis

President, Docuseek2
President, co-founder and lead architect of Docuseek2, the streaming media platform for essential films for higher ed. Blogging at http://docuseek2.com/wp
avatar for Christine Fischer

Christine Fischer

Head of Technical Services and Associate Professor, UNC Greensboro
Christine Fischer is the Head of Technical Services at UNC Greensboro, where she has worked since 2005. She has an interest in streaming film, acquisition models, and organizational culture. She has held positions in academic and special libraries in both public and technical ser... Read More →
avatar for Sarah McCleskey

Sarah McCleskey

Head of Resource & Collection Services, Hofstra University
My units get things to people in ways that are efficient. Whether it's circulation, document delivery, resource sharing, DVDs, streaming licensing ... we deliver content to users using well-honed workflows and secret library magic. We maintain the integrity of our print collection... Read More →
avatar for Steven Milewski

Steven Milewski

Social Work & Digital Media Technologies Librarian, University of Tennessee Knoxville
Assistant Professor at the University of Tennessee in Knoxville. Works at UT Libraries as the Social Work and Digital Media Technologies Librarian and Library Liaison to the Office of Disability Services

Friday November 7, 2014 3:15pm - 4:00pm EST
Colonial Ballroom, Francis Marion Hotel 387 King Street, Charleston, SC 29403