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Friday, November 7 • 3:15pm - 4:00pm
You've Licensed It. Now What?

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Just building the collection doesn't mean that the patrons will come. This session will look at strategies for building usage of the great content that you have licensed. The session includes presentations on how leading libraries build awareness of their collections, as well as a look at vendor-supported efforts to help librarians promote and market content to faculty and students. The session will include an assessment of a campaign to leverage social media and micro-marketing to spur awareness and usage. The presentation will focus on promoting media collections.

avatar for Jim Davis

Jim Davis

President, Docuseek2
President, co-founder and lead architect of Docuseek2, the streaming media platform for essential films for higher ed. Blogging at http://docuseek2.com/wp
avatar for Christine Fischer

Christine Fischer

Head of Acquisitions, University of North Carolina - Greensboro
Christine Fischer is the Head of Acquisitions at the University of North Carolina at Greensboro, where she has worked since 2005. She has an interest in streaming film and in various acquisition models including demand driven acquisitions. She has held positions in academic and special libraries in both public and technical services.
avatar for Sarah E. McCleskey

Sarah E. McCleskey

Head of Access Services, Hofstra University Library
Copyright, resource sharing, streaming video, weeding, collection analysis
avatar for Steven Milewski

Steven Milewski

Social Work & Digital Media Technologies Librarian, University of Tennessee Knoxville
Assistant Professor at the University of Tennessee in Knoxville. Works at UT Libraries as the Social Work and Digital Media Technologies Librarian and Library Liaison to the Office of Disability Services

Friday November 7, 2014 3:15pm - 4:00pm
Colonial Ballroom, Francis Marion Hotel 387 King Street, Charleston, SC 29403