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Saturday, November 8 • 11:45am - 12:15pm
Return on Investment: New Strategies for Marketing Digital Resources to Academic Faculty and Students from three Perspectives: Publisher, Collection Development and Research Services

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Game-changing strategies for marketing digital resources to end-users are crucial for establishing return on investment in this period of reduced library collection budgets and challenging resource prices. When expensive digital resources are purchased by academic libraries, there needs to be a marketing plan in place for getting these resources into the hands of end-users as quickly as possible. One strategy for success is a marketing collaboration between the publisher and the academic library. This panel program will focus on the success achieved at the University of Central Florida Libraries where such a collaboration included experts from Taylor & Francis working closely with the UCF Head of Acquisitions & Collection Development and the Head of Research Services. Together they sponsored a digital resources educational workshop that included presentations by faculty, librarians and Taylor & Francis representatives and reached out to end-users as well as librarians from several Florida institutions. This panel program will encourage Q &A participation by the audience. Attendees will learn innovative strategies for marketing digital resources such as: hosting vendor presentations and trainings in library classrooms or at academic faculty workshops; hosting webinars and presentations (for both academic faculty and librarians) that focus on exciting new products or major enhancements to existing library resources;collaboration with campus partners (such as the Faculty Center for Teaching and Learning) to market resources via weekly email blasts in the partner’s newsletters and announcements; utilizing the mastheads of the library home page and scholarly communication web page to market digital resources.

avatar for Michael Arthur

Michael Arthur

Head of Acquisitions and Collection Development, University of Central Florida
Michael Arthur is Head of Acquisitions & Collection Services at the University of Central Florida. Michael received his Bachelor of Science in Sport Marketing & Management in 1991, and his Master of Library Science in 1999, from Indiana University in Bloomington. He received his Master of Public Administration from Old Dominion University in 2006. Michael is active in ALA, and the North American Serials Interest Group (NASIG), and... Read More →
avatar for Barbara Tierney

Barbara Tierney

Head, Research and Information Services Dept., University of Central Florida Libraries
Barbara is Head of Research and Information Services for the University of Central Florida Libraries (2013 to the present). She formerly served as the Head of Research and Information Services for the University of North Carolina, Charlotte (2011-2012). | | Barbara was an Invited Speaker at the 2016 Japan Association of National University Libraries (JANUL) Symposium at the University of Tokyo where she presented "The Learning Commons... Read More →
avatar for Elyse Profera Waller

Elyse Profera Waller

Regional Sales Manager, Central U.S., Taylor & Francis Group
Elyse Profera Waller is the Regional Sales Manager for the Central United States for Taylor & Francis Group's e-Journals division. Elyse joined Taylor & Francis Group in July, 2012 as Associate Library Marketing Manager and migrated to the Americas e-Journals Sales team in October, 2014. Elyse has 10+ years of professional experience across marketing, customer relations, and sales within the scholarly information and software industries.

Saturday November 8, 2014 11:45am - 12:15pm
Pinckney Room, Francis Marion Hotel 387 King Street, Charleston, SC 29403