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Friday, November 7 • 10:30am - 11:15am
To Boldly Go Beyond Downloads

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With more scholarly journals being distributed electronically rather than in print form, we know that researchers download many articles. What is less well known is how journal articles are used after they are initially downloaded. To what extent are they saved, uploaded, tweeted, or otherwise shared? How does this reuse increase their total use and value to research and how does it influence library usage figures? University of Tennessee Chancellor’s Professor Carol Tenopir, Professor Suzie Allard, and Adjunct Professor David Nicholas are leading a team of international researchers on a the project, “Beyond Downloads,” funded by a grant from Elsevier. The project will look at how and why scholarly electronic articles are downloaded, saved, and shared by researchers. Sharing in today’s digital environment may include links posted on social media, like Twitter, and in blogs or via e-mail. Having a realistic estimate of this secondary use will help provide a more accurate picture of the total use of scholarly articles. The speakers will present the objectives of the study, share the approach and avenues of exploration, and report on some preliminary findings. Furthermore, the speakers will discuss how the potential learnings could yield benefits to the library community.

Speakers
avatar for Gabriel Hughes

Gabriel Hughes

Vice President of Web Analytics, Elsevier
Gabriel joined Elsevier in April 2013 as VP Analytics, responsible for big data experimentation and analytics, developing new insights and data driven features for digital platforms such as ScienceDirect, Scopus and Mendeley. Prior to Elsevier Gabriel worked at Google for 6 years as Head of Attribution, digital marketing measurement and experimentation technologies which he was instrumental in developing. With over 14 years’ experience in... Read More →
avatar for Carol Tenopir

Carol Tenopir

Chancellor’s Professor, University of Tennessee, Knoxville
A frequent speaker at professional conferences and prolific author, Carol Tenopir is a Chancellor's Professor and Director of the Center for Information and Communication Studies at the University of Tennessee. She is on the Board of Directors for project COUNTER and the Principal Investigator for research projects that investigate measuring the value and outcomes from scholarly reading and data management.


Friday November 7, 2014 10:30am - 11:15am
Colonial Ballroom, Francis Marion Hotel 387 King Street, Charleston, SC 29403