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Thursday, November 6 • 10:20am - 11:10am
Driving Discovery: Do You Have the Keys to Fair Linking? (It’s About Knowledge and Library Control)

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Slides from Scott Bernier
Slides from Todd Carpenter

Slides from Bruce Heterick

Do concerns about “fair” linking make you wonder about discovery services? It’s time to understand HOW linking works. In the end, the power is in your hands. But do you know it? And maximize it? If search engines are optimized to provide the best results, regardless of the source of the content, or the resource from which a record originated, the focus is on the full-text linking. How and why did the link appear? What is the user experience? Do users want to see multiple links to full text or do they just want to see the article ? How effective (accurate, simple) is the link resolver experience for your users? How can it be optimized? How can usage via the link resolver be tracked back to the source? What are the emerging standards? This session explores fears of bias, the approaches to take control of your discovery service through customization, and ways to maximize the user experience. It covers all views from the discovery vendor perspective, participating content partner perspective, an over-arching look from the standards perspective, as well as from a university perspective associated consortium having needs to allow for customization at multiple universities with differing needs/opinions.

avatar for Scott Bernier

Scott Bernier

Senior VP, Marketing, EBSCO Information Services
avatar for Todd Carpenter

Todd Carpenter

Executive Director, NISO
Wine, food, wine, Standards, running, wine, food, wine.
avatar for Bruce Heterick

Bruce Heterick

SVP, Open Collections and Infrastructure, ITHAKA
avatar for Brian Sherman

Brian Sherman

Dean, Noel Memorial Library, LSU Shreveport
Mild mannered librarian by day, milder mannered librarian by night.

Thursday November 6, 2014 10:20am - 11:10am EST
Colonial Ballroom, Francis Marion Hotel 387 King Street, Charleston, SC 29403