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Friday, November 7 • 3:15pm - 4:00pm
"Punctuality is the thief of time:” The Earnest Pursuit of Social Media in the Library

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The way social media tools are selected and used in the library changes regularly in an evolving digital and social climate. The opportunities social media presents to the library community includes, but is not restricted to, user engagement, professional networking, informational exchange and increasing the discoverability of existing online resources at the library. With so many tools available, multiple uses and so many librarians making use of these tools in their library, Taylor & Francis is producing a White Paper that analyses the challenges and opportunities presented by social media as a communication tool in the library. The White Paper will consider its use in the library and how this differs by librarian job role. Our sample will be taken from academic librarians around the world, which may also allow us to examine differences by geographic location. The goal: to establish how librarians are currently using social media in their roles, the most useful social media tools and best applications for these tools in a library setting. The research paper will be based on findings from focus groups in the UK, US and India. In depth tele interviews with those who have researched the impact of social media tools in their library will also be conducted and tips and lessons learned from these detailed case studies will also feature to ensure this session is practical and informative for all attendees, with clear action points for implementation in their own library.

Following this, Maria Atilano from the Thomas G. Carpenter Library at University of North Florida will share a case study on creating a social media strategy that includes scheduling updates ahead of time to appeal to students throughout the semester, creating relationships with other on-campus clubs and organizations via social media, and using tools such as Hootsuite and TweetDeck to schedule posts and collect statistics. With clear action points for implementation in their own library, this will be a practical session for all attendees,. Finally results from an online survey that will be distributed globally will be shared to outline best positive outcomes of social media tools in the library, with a series of recommendations for maximum impact in the library. We would like to present the findings of this research at Charleston.

Speakers
avatar for Maria Atilano

Maria Atilano

Marketing and Outreach Librarian, University of North Florida
Maria Atilano is the Marketing and Outreach Librarian at the University of North Florida’s Thomas G. Carpenter Library in Jacksonville, Florida. Previously she held positions as Library Services Specialist in Public Services and Sr. Library Services Associate in Special Collections at UNF. She graduated with her MLIS from Florida State University in 2012. Her main professional interests include social media, web design, marketing, student... Read More →
avatar for Elyse Profera Waller

Elyse Profera Waller

Regional Sales Manager, Central U.S., Taylor & Francis Group
Elyse Profera Waller is the Regional Sales Manager for the Central United States for Taylor & Francis Group's e-Journals division. Elyse joined Taylor & Francis Group in July, 2012 as Associate Library Marketing Manager and migrated to the Americas e-Journals Sales team in October, 2014. Elyse has 10+ years of professional experience across marketing, customer relations, and sales within the scholarly information and software industries.


Friday November 7, 2014 3:15pm - 4:00pm
Auditorium, Science and Mathematics Building (Rm 129) 202 Calhoun Street, Charleston, SC 29401