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Saturday, November 8 • 11:45am - 12:15pm
Collection Development and Data Visualization: How Interactive Graphic Displays are Transforming Collection Development Decisions.

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The UMass Amherst Libraries are using interactive data visualization for collection development and analysis. Interactive expenditure, use, and consortial duplication dashboards allow selectors to look at monographs within a single area or across the collection. Ebook visualizations informed decision making as a result of publisher STL price increases. Ebook visualizations also include cost, use, and print publisher comparison.

The presentation describes the advantages of using a business intelligence (BI) or data visualization tool, Tableau, to analyze and communicate collection data:

• Easier to understand and more intuitive than text/numerical spreadsheet display
• Excel or other software skills not needed for interaction
• Interactivity facilitates exploration and analysis
• Ability to aggregate and disaggregate
• Ability to look at multiple sources together
• Can be shared and updated

The presentation will demonstrate how data visualizations are used by individual selectors and across the collection. We will show examples of selector dashboards that include:

• Order groups/budget codes expenditures by selector
• Use of material over time with title level detail
• Consortial duplication/use
• Use by School and College
• Use by Library of Congress Class

The presentation will address how using data visualization has impacted collection development:

• Transformed abstract ideas of the collection into concrete understandable reality
• Informs item level decision making
• Informs format decisions
• Informs allocation distribution across subject areas
• Used to communicate collections information with stakeholders
• Demonstrates fiscal accountability and responsibility

This presentation will include time for questions and discussion.

avatar for Paulina Borrego

Paulina Borrego

Science and Engineering Librarian, UMass Amherst
avatar for Rachel Lewellen

Rachel Lewellen

Assessment Librarian, UMass Amherst Libraries

Saturday November 8, 2014 11:45am - 12:15pm EST
Cypress North, Courtyard Marriott 125 Calhoun Street, Charleston, SC 29401