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Friday, November 7 • 11:30am - 12:15pm
Putting your Patrons in the Driver's Seat: Online Video Use, PDA, and ROI

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Today, more than 90 per cent of Americans are watching over 40 Billion online videos each month. Netflix and YouTube alone account for 50 per cent of all internet download traffic during peak hours. So why, if online video is consuming our personal lives, do we see such limited use or discussion of online video once we walk on campuses? Why do we see innovations such as Patron-Driven-Acquisition become the norm for eBooks acquisitions, yet remain unchartered territory for eVideos?

The session explores the status of online video on campuses today – the growing and changing usage behavior of students and faculty, the opportunities for new acquisition models, and the Return on Investment for Libraries. Simmons College (5,000 FTE) and the University of Massachusetts-Amherst (29,000 FTE) launched pilot projects in 2013 to explore the possibility for online video PDA, in collaboration with two Australian colleges – Queensland University of Technology (40,000 FTE) and La Trobe University (33,000 FTE). The four colleges have since compiled over 3 years of data to understand not only how students and faculty are engaging with online video in and outside of the classroom across campuses of different size and nationality, but also how PDA may be effectively employed as a model of acquisition.

The presentation is split into three sections: (1) User Behavior: combining usage statistics with the results of student, faculty and librarian surveys (2,000 responses) and promotional campaigns to better understand how users are engaging with online video; (2) Acquisition models: presenting over 3 years of data from various models of acquisition – individual title selection, collection subscription, and PDA – to compare relative performance; (3) Return on Investment: using a ROI methodology to compare the value of different video resources (DVD and online) and acquisition models, and compare this to other library resources (eBooks, eJournals, etc).

Speakers
avatar for Jennifer Ferguson

Jennifer Ferguson

Liaison Librarian, Simmons College
Jennifer Ferguson is the Liaison Librarian for Arts, Humanities and Careers at the Beatley Library of Simmons College and provides research, instruction, content and collection development services to undergraduates, graduate students and faculty. Jennifer has presented at regional and national conferences on a wide array of topics, including designing library space, marketing and outreach, streaming media, collection development and information... Read More →
avatar for Scott Stangroom

Scott Stangroom

Acquisitions Coordinator, University of Massachusetts, Amherst
University of Massachusetts - Amherst


Friday November 7, 2014 11:30am - 12:15pm
Cypress North, Courtyard Marriott 125 Calhoun Street, Charleston, SC 29401