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Friday, November 7 • 3:15pm - 4:00pm
Relax, Be Earnest: Marketing a Serials Deselection Project

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This paper and presentation addresses the promotional efforts of a major serials weeding project as experienced by the Kraemer Family Library at the University of Colorado-Colorado Springs. This mid-sized academic library performed a bound periodicals/microform weeding project during early 2014, when staff members were asked to reduce the library’s periodicals collection by over 50 percent. The work needed to be completed in less than six months and was further constrained by limited tools, personnel, and budget.

A brief overview of the preparations and methodologies used for implementing this extensive project will be given. A process for transforming internal goals into external communications and marketing events will be the main focus of this presentation along with a discussion of the partnerships and resources needed to accomplish that transformation. Outcomes of the project, including reutilization of space, updated library policies, and reactions from the community will also be presented. Many libraries use the fear of public outcry as a reason to limit interaction with their community when they are deselecting materials. The speaker proposes that a properly managed promotional plan, process transparency, and well-written policies are the best approach to build goodwill and support among concerned constituents. “Throwing away books” does not have to be done in secret.

avatar for Stephanie J. Spratt

Stephanie J. Spratt

Assistant Director for Technical Services, Missouri Western State University
Ms. Spratt has served as the Assistant Director for Technical Services at Missouri Western State University Library since November 2016. Prior to that, she was the Electronic Resources & Serials Librarian at the University of Colorado-Colorado Springs Kraemer Family Library. She has... Read More →

Friday November 7, 2014 3:15pm - 4:00pm EST
Magnolia Room, Courtyard Marriott 125 Calhoun Street, Charleston, SC 29401